Ralph Lauren has set its sights on expanding its home decoration and furniture division. Having launched its home decoration line in 1983, initially focusing on fabrics, wallpaper, and tableware, the New York-based label steadily broadened its range to encompass furniture, home linens, and accessories. Now, to further strengthen its presence in this domain, Ralph Lauren has entered into "a long-term strategic partnership" with Haworth Lifestyle Design, a distinguished specialist in the field.
Photo: Ralph Lauren
Starting April 1, Ralph Lauren is set to leverage the expertise of Haworth Lifestyle Design for its high-end Italian-made furniture line. Haworth, a leading international firm, collaborates with renowned names in Italian furniture design, including Cassina, Cappellini, and Poltrona Frau. Through its Luxury Living Group division based in Italy, Haworth manages the interior decoration lines for several luxury labels, such as Dolce & Gabbana, Versace, Trussardi, Bentley, and Bugatti.
Ralph Lauren's primary objective is to significantly expand the production and global distribution of its Italian-made luxury furniture offerings through this collaboration. Additionally, the partnership aims to establish a network of new standalone Ralph Lauren Home stores in strategic locations worldwide, creating immersive experiences for customers.
Source: www.fashionnetwork.com