The French home linen manufacturer Anne de Solène is currently increasing the capacity of its industrial site in northern France. It's strengthening its position in the North American market before shifting focus towards Asia.
Photo Anne de Solène
With a turnover of 26 million euros and over 180 employees, the manufacturer Anne de Solène, based in Hallennes-lez-Haubourdin, stands among the leading players in the French bed linen and home linen sector. Its industrial site is one of seven owned by the Home Heritage group in France, to which the Anne de Solène brand belongs. Recently, the northern French factory received over 300,000 euros in investments aimed at supporting the company's growth and expanding its manufacturing within the country.
Supporting the company's growth also involves expanding internationally, particularly in the United States, where the company invested over 200,000 euros and launched an online store targeting the general public. Anne de Solène has been present in North America since 2013 through its local subsidiary based in Miami, generating 10% of its turnover there. It leverages both physical presence in stores and online platforms within major retailers and a network of distributors.
Now, with the recent online store, the brand aims to invigorate its presence in the American markets by offering a selection of "made in France" products. Ultimately, Anne de Solène aspires to turn its focus towards Asia.
Source: courrierdumeuble.fr