In the latest financial update, the German kitchen manufacturer Schüller has announced a robust turnover of €758.8 million for the fiscal year 2023, marking a slight increase of 0.7% compared to the previous year's figures.
Despite facing a 2.4% decline in domestic market share, Schüller managed to offset this with significant growth in exports. International turnover saw a notable 7.7% increase, reaching €248.3 million. Key markets contributing to this growth include Belgium, China, France, Italy, Luxembourg, the Netherlands, Austria, Switzerland, the Czech Republic, and the United Kingdom.
Photo: Schüller
The company's success can also be attributed to its innovative retail marketing strategy developed for retail partners and marketing teams. This comprehensive strategy incorporates various retail marketing solutions, including traditional media channels such as magazines, digital brochures, and an innovative video concept, with a strong emphasis on content creation.
Looking ahead, Schüller anticipates challenges in the upcoming year, with projected sales expected to dip below 2022 levels despite minor fluctuations. To address these challenges, the company plans to collaborate closely with trading partners, with a particular focus on the kitchen replacement market. By streamlining its process chain, Schüller aims to enhance profitability and sustainability.
The EuroCucina furniture fair, scheduled for 16th to 20th April 2024 in Milan, holds significant importance for Schüller as it serves as a platform to unveil new products for its premium brand, next125, along with introducing fresh campaign motifs.
More information:
Schüller
www.schueller.de