The recent winter edition of Parlons Literie in Paris marked another milestone for the bedding industry. With around a hundred stakeholders in attendance, including new members and partners, the event underscored the sector's growth and collaborative spirit.
With Parlons Literie approaching its two-year anniversary, the collective now boasts 64 members, with significant additions since the last meeting in September 2023.
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One of the key highlights was the announcement of a partnership with Ecomaison, aimed at raising awareness about bedding recycling and sharing crucial industry insights. This collaboration aligns with its mission to inform consumers and drive positive change in the sector.
The meetings also provided a platform to discuss market trends and strategies for growth. Despite a challenging economic climate, the bedding industry showed resilience in 2023, emerging as the only category to experience growth amidst a broader decline in furniture sales. This positive momentum has continued into 2024, with January recording a growth rate exceeding 1.5%.
Looking ahead, the collective aims to further expand its reach and influence. Plans are underway to enhance the website's user experience, increase engagement on social media platforms, and explore new avenues for promotion, including TV and radio appearances.
Source: www.courrierdumeuble.fr