To unleash the full potential of Maison de la Literie and reignite the brand's growth, the new owners of the company have revealed an ambitious roadmap. The strategy, spearheaded by the luxury and home linen group Fremaux-Delorme, encompasses several key initiatives aimed at leveraging the brand's industrial capabilities, exclusive brands, and retail network.
Photo: yvesdelorme.com
Following the acquisition of Maison de la Literie on October 12, 2023, by Fremaux-Delorme, the company's communicators swiftly issued a statement outlining the broad strokes of their vision and roadmap for 2024. Led by Amaury Fremaux, the brand's president, the strategy is set to redefine Maison de la Literie's position in the market.
'Maison de la Literie will unveil its full potential as a designer manufacturer, placing it at the service of French sleep quality. Modernising workshops, industrial innovation, craftsmanship, exclusive brand development, franchisee support, and ensuring excellence in customer experience outline the roadmap that will accompany the strong momentum of our network of 148 stores,' explains Amaury Fremaux.
Under the stewardship of Amaury and Alban Fremaux, leaders of the Fremaux-Delorme group, and supported by Guillaume Bages, deputy CEO, the roadmap will be implemented by nearly 150 dedicated employees.
Source: meuble-info.fr