In Noordwijkerhout (The Netherlands), it's impossible to miss. The Eichholtz building on Delfweg stands out from afar, located just a stone's throw away from the North Sea. Once inside, it exudes a luxurious and cosy atmosphere, amplified by the beautifully arranged collections. At the entrance, there's a photo of founder Theo Eichholtz, who passed away last year. How is the international, renowned company doing after a tumultuous year? What goals does it have in mind? We discuss this with Friso Maurits (VP Global Sales) and Robbert Cohen de Lara (VP Commercial and Business Development).
Friso Maurits with colleague Robbert Cohen de Lara at one of Eichholtz's latest collections in the Noordwijkerhout showroom.
Last year, the interior design industry was shaken by the death of Theo Eichholtz, the man who founded the company in 1992. His goal at the time was to import the finest Asian accessories and furniture to Europe. Gradually, he added carefully curated vintage pieces to the selection before evolving the company, in collaboration with leading manufacturers and producers worldwide, to offer stylish and sophisticated collections.
Over the years, Eichholtz has grown into a renowned luxury design furniture, lighting, and accessories brand, with a portfolio of nearly 4000 products to which inspiring new collections are added each year.
The showroom in Noordwijkerhout features dozens of style rooms with high ceilings where the Eichholtz ambience is beautifully set with the (latest) collections. These rooms are continuously updated to keep inspiring customers and visitors.
Focus areas and brand stores
Currently, Eichholtz is focusing on expanding its retail network worldwide. 'This includes America, where we are growing rapidly,' Friso explains in the Noordwijkerhout showroom. 'A new brand store will soon be opened in Manhattan with a local partner, alongside existing stores in Atlanta and Miami, and many others planned for the coming year.'
But efforts are also being made in Europe. Two brand stores were recently opened in Paris, with a third on the way. In Istanbul, the first Eichholtz brand store was opened in collaboration with Vakko, and together they are working hard on another brand store in Bodrum later this year.
'The role of brand stores, in close collaboration with local partners, is of great importance to Eichholtz,' says Robbert. 'The entrepreneurs know the local market, and this success is evident. Consumers can experience the Eichholtz ambience in the brand store. We want to expand this dealer network further and are paying a lot of attention to it.'
The hospitality section, which is also an important branch for Eichholtz.
Unique collaboration
Last year, Eichholtz launched a unique collaboration with the Metropolitan Museum of Art: the Met X Eichholtz Collection. 'Anyone living in America knows this museum,' Robbert says excitedly. 'The museum is located on an iconic spot in New York City, namely Fifth Avenue. Millions of people also participate in The Met experience online. We are therefore extremely honoured that they have entered into a collaboration with Eichholtz.'
'It's also the first time they've started a collaboration with an interior brand, and choosing Eichholtz is very special for us,' adds Friso.
The Met x Eichholtz collection is inspired by over 5000 years of history and art displayed in the world-famous institute. With nearly 100 unique products, each beautifully crafted to tell a story from ancient civilizations to the present day, the collection feels luxurious with Eichholtz's creative vision and contemporary interpretation, making it ideal for a modern lifestyle.
A glimpse at the very latest Met collection.
Developments
Eichholtz is in full development, despite the economic world facing uncertain times. How is the company coping? 'We notice that inflation, the war, and the aftermath of the coronavirus have had a significant impact on the market. Fortunately, we are currently doing well. This is mainly because we offer unparalleled stock availability and can deliver very quickly from stock. This is very important for our partners,' Friso explains.
Robbert: 'Through our international warehouses (in Noordwijkerhout and North Carolina) and fast delivery, Eichholtz ensures that its global network of retail partners, architects, interior designers, and hospitality always feel supported and inspired.'
More information:
Eichholtz
Friso Maurits:
[email protected]
Robbert Cohen de Lara:
[email protected]
Delfweg 52
2211 VN Noordwijkerhout
The Netherlands
www.eichholtz.com