Natuzzi Italia chooses the stage of Milan Design Week 2024 to kick off the packed programme of events and projects created to celebrate the brand's 65th anniversary.
For sixty-five years, Natuzzi has been on a journey in search of harmony, inspired by the fertile land of Apulia, which fuelled the birth of Pasquale Natuzzi's creativity and entrepreneurial ethos. These values have shaped the company's history, leading it along a path of growth in terms of both its identity and style, which will be celebrated during Milan Design Week.
The flagship store in Via Durini, featuring a redesigned layout with revised architectural elements, has evolved into a concept inspired by the refined elegance of 'quiet luxury', where the space dedicated to architects and interior decorators becomes even more central thanks to the new Natuzzi design studio.
The Via Durini showroom is the backdrop for the new The Circle of Harmony – 65th Anniversary collection, which tells the story of the brand's evolution between past, present and future through the designs of Karim Rashid, Andrea Steidl and Simone Bonanni.
The three designers will also participate, together with Pasquale Junior Natuzzi – Natuzzi's chief brand and creative officer –, in a series of talks intended as opportunities to get a behind-the-scenes insight into the new Natuzzi collection through the voices of its contributors.
The 65th anniversary celebrations are rounded off by the return of Natuzzi Open Art, the patronage project launched by chairman Pasquale Natuzzi that aims to make art accessible – open – to all. Open Art returns to Milan thanks to the collaboration with Apulian artist Gino Donvito, who has created a large-scale work over 8 metres high. Donvito celebrates the Apulia that was so beloved by Frederick II of Swabia, who left indelible marks here that today, as then, provide an inexhaustible source of inspiration for the Natuzzi Italia brand.
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Natuzzi
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