The French furniture label Red Edition is on the eve of a special presentation. During Milan Design Week, Archiproducts is organising the interior design project Aqua in the heart of the Tortona Design District. In the showroom at Via Tortona 31, Studiopepe has selected various products from dozens of different companies, which will be collectively showcased.
Audrey Chiozzi Millelire, Head of Sales at Red Edition.
A melting pot of ideas and novelties
The showroom spans two floors and multiple rooms, each with its own design, colour, and products. 'It's a melting pot of ideas and novelties,' says Audrey Chiozzi Millelire, Head of Sales at Red Edition. The furniture specialist has an exhibition space of about 25 square meters featuring around ten products. 'I am looking forward to participating in this international Fuori Salone.'
The idea behind Aqua is to create a new project as a tribute to the essential role water plays in our existence. The interaction of light and shadow on water surfaces symbolises the dynamic nature of this essential element. The materials and furniture in the showroom are coloured in a variety of shades, from cool white, softer aqua-green, and light blue to intense ultramarine, bright blue, and the darker hues of the deep sea.
Contribution of Red Edition
A dozen pieces of furniture from Red Edition will also be present in Milan. The company was founded 17 years ago by Cyril Laborbe. Red Edition's collections are designed in their Paris showroom by a team of designers and produced in workshops in Italy and Vietnam, where the furniture company employs its own workers. In addition to selling through the showroom, Red Edition sells through various high-end furniture stores. Furthermore, the company is active in the contract market and collaborates with French and international architects, designers, and hoteliers for projects worldwide.
In the Italian business city, visitors to Aqua can expect to see the Stanley sofa from Red Edition, which is upholstered in twisted blue Alcantara fabric. 'The new Stellar ottoman will also be showcased in this colour fabric. Additionally, the new Maestra sideboard will be displayed in white lacquer with inox (stainless steel), and the Be-Good table in the Jade lacquer colour,' Audrey reveals.
Curious about the other models that will be presented? Then make an appointment via this link. The kickoff of Aqua is scheduled for Monday, April 15th.
More information:
Red Edition
www.rededition.com
Audrey Chiozzi Millelire (Head of Sales)
[email protected]
Archiproducts Milano
Via Tortona 31
20144 Milano MI (Italië)
www.milano.archiproducts.com
French Furniture label Red Edition part of Aqua in Milan