The CAFOM Group, a prominent figure in the European home furnishings market and the French overseas territories, has announced the licensing of the Habitat brand to Vente-unique.com, a specialist in online furniture and home furnishings sales in Europe. This move is part of the revitalization of the iconic Habitat brand led by Vente-unique.com.
The agreement, initially spanning 3 years, involves a fixed annual fee of €600,000 paid by Vente-unique.com to CAFOM, along with an option for Vente-unique.com to acquire the Habitat brand for a predetermined price of €15 million. If the option is not exercised by the end of the initial term, the licensing agreement will continue.
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Furthermore, the CAFOM Group has taken proactive steps to address the situation of approximately 9,000 customers in France affected by the liquidation of the former operator of the Habitat brand, resulting in an estimated total loss of around €9 million in sales prices including VAT. CAFOM, entrusting Vente-unique.com with the execution of this plan, will cover the investment necessary to cover the cost of the products to be delivered as part of this initiative, while Vente-unique.com will handle the logistics costs.
About Cafom
Established in 1985, Cafom is a key player in the home furnishings sector. The Group holds a majority stake in the European platform vente-unique.com and is the leading retailer of home furnishings in French overseas territories (BUT, Darty, But Cosy, Habitat, Nature & Découvertes, First Déco, and Musique et Son). It also owns the Habitat brand and the international B2B site directlowcost.com. Listed on Euronext Paris since 2005.
About Vente-unique.com
Founded in 2006, Vente-unique.com (Euronext Growth - ALVU), a subsidiary of the CAFOM Group (Euronext - CAFO), specialises in online sales of furniture and home furnishings in Europe. The company operates in 11 countries (France, Germany, Austria, Belgium, Spain, Italy, Luxembourg, the Netherlands, Poland, Portugal, and Switzerland) and has served over 2.5 million customers since its inception. In 2023, Vente-unique.com recorded revenues of €202 million, marking an 18% increase.
More information:
CAFOM
www.cafom.com