MDF Italia has always been a company devoted to experimentation, and this year it is pursuing its goal through a completely renewed portfolio of designers, with whom it will chart a creative course focused on innovation. The new season is also defined by environmental awareness, which informs choices and processes, and is now the starting point of every design adventure.
While the company has already distinguished itself over time for its ability to offer a warm, tactile interpretation of minimalism, it is increasingly embracing an aesthetic that tones down the brand's long-standing formal rigour. Similarly, at the MDF Italia stand at the Salone del Mobile, designed again this year by architect Pitsou Kedem, geometry, which is always the key principle, softens and dissolves, mellowing into soft, bright tones: an invitation to lower the volume in our rooms.
"MDF Italia's new DNA was created in the groove between meditative silence and dynamic living," explains Kedem. "This is expressed in tables with rounded corners that can be joined together, as well as in the new sofa, which can generate movement from small, static elements."
Array is a sofa system designed by Snøhetta to offer maximum flexibility and comfort. It represents a new approach to sofa design and construction, with the goal of reducing environmental impact, achieving customised living solutions, and simplifying logistics. To this end, it introduces small modules, which permit a variety of layouts, are easy to transport, and can be easily disassembled and reassembled for replacement or recycling.
The concept of comfort extends to the entire supply chain, moving beyond its ergonomic component.
The robust injection-moulded base made of recycled plastic, which leaves a hollow core inside, minimises the use of material. The bio-foam in the seat and back is moulded for optimal comfort. The fabric cover is also available in recycled polyester. The Array collection is developed from both a micro and macro perspective and is suitable for residential and contract contexts.
More information:
MDF Italia
www.mdfitalia.com