Swedish outdoor furniture manufacturer Grythyttan has launched its operations in the UK market, marking a significant step in its expansion strategy. With a heritage spanning more than a century, Grythyttan aims to introduce its renowned craftsmanship to British consumers, emphasising durability and comfort tailored for enduring harsh climates.
Photo: Grythyttan.
Bo Hellberg, Chief Marketing Officer at Grythyttan, says that expanding into the UK has been a 'natural progression' for the company, which is eager to showcase Swedish craftsmanship and its designs, rooted in Scandinavian values like simplicity and durability, in the region.
Grythyttan's outdoor furniture range includes a variety of chairs, tables, benches, and complementary accessories. The iconic A2 chair, originally designed by Artur Lindqvist in the 1930s, remains a staple in Swedish gardens for its timeless aesthetic and ergonomic spring steel frame, ensuring a comfortable rocking motion ideal for relaxation.
Since its recent introduction to the UK market, Grythyttan has received positive feedback. It plans to expand its presence in the UK through showrooms, retailers, and participation in garden shows and exhibitions.
Source: www.bigfurnituregroup.com