Ikea presents Tyg, a new chapter in home textiles that inspires creativity and togetherness through fabrics. With 20 patterns created together by 13 designers from diverse backgrounds, Ikea proudly announces the launch of Tyg, a collection of 3-metre pre-cut fabrics designed to spark imagination and foster connections via the power of textiles. Through dynamic patterns and colours that reflect Scandinavian modern design, Tyg invites everyone to dare to be creative, offering endless possibilities for personalisation.
For over 80 years, meter fabrics have been defining Ikea identity and home textiles. As highlighted in the latest 'Magical Patterns' exhibition at the IKEA Museum in Älmhult, Sweden, the heart of Ikea. With Tyg, we have not only embraced and strengthened our identity but also reinforced our commitment. By transitioning to 3-metre pre-cut fabrics, we are taking a firm step towards improved accessibility by offering both online and in-store purchasing experiences. At the same time, we encourage people to unleash their creativity with the minimum means while living a more mindful lifestyle.
'At Ikea, our identity is deeply intertwined with the textiles,' says Marie Olsson, Range Area Manager Home Textiles & Rugs, Ikea of Sweden AB. 'Historically, we are recognised for our patterns and textiles, which have a long-standing heritage of bold expressions that tell stories. The new Tyg collection continues that journey with many inspirational expressions from the 13 designers involved in the project. In the meanwhile, we also found some old, timeless modern patterns in our treasure chest to re-use.' Marie continues, 'Tyg expresses the Ikea way "You can do it" in a playful manner. 'We did our part as creators of this collection, and we invite you to continue the creation journey.'
With 20 pre-cut fabrics in vibrant colours and patterns, Tyg unlocks endless possibilities for personalisation, inviting individuals to enjoy being creative without feeling limited.
More information:
Ikea
www.ikea.com