A recent U.S. Talker Research poll conducted for Forter, a software-as-a-service provider, reveals how Americans are adjusting their online shopping behaviour in response to the escalating cost of living. The survey of 2,000 U.S. adults in mid-May underscores widespread awareness of cost increases, with 90% reporting higher expenses over the past five years.
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The majority (61%) have adapted their online shopping habits due to inflation (76%), with changes ranging from reduced shopping frequency (55%) to opting for less expensive options (34%). Notably, 42% of respondents are increasingly using buy-now, pay-later (BNPL) services, led by Gen Z (53%).
Doriel Abrahams, Forter's principal technologist, emphasises, that brands must evolve to meet these shifting consumer expectations amid economic challenges. Desired perks include free shipping (63%), affordability (61%), frequent sales (36%), easy returns (34%), and loyalty rewards (33%). Moreover, 15% of consumers have engaged in resale to generate extra income from sought-after items, reflecting a proactive approach to managing expenses in a challenging economic landscape.
Source: www.furnituretoday.com