The Dutch decor company Clayre & Eef celebrating its 30th anniversary this year, is in full swing with preparations for the new season of fairs. In June there was a house fair in Italy, near Brescia, primarily targeting the company's Italian clientele. "The initial positive feedback for the upcoming season suggests that our efforts and investments are paying off," says Stijn van Helden, partner and head of sales at Clayre & Eef. 
Stijn van Helden.
From Gorinchem to Bologna
The next official trade fair on the agenda is Trendset in Munich, Germany. This year it will be grand with a stand no less than 55 metres in length. Both the Christmas collection for the coming season and the extensive year-round collection will be presented here. "It promises to be a spectacle no one wants to miss. We have already received many registrations and expect a busy TrendSet edition."
After Munich, the exhibition tour continues to Trendz in Gorinchem, Maison & Objet in Paris, and Be Trend in Bologna. "Each of these events offers us a unique platform to showcase our latest items and trends to a wide audience, make valuable new contacts, and, of course, socialise with our loyal existing customers."
Overwhelming response
A special chapter this trade fair season is dedicated to the Christmas collection. What once started as an afterthought has grown into an important part of the range. "Since last year, we started taking pre-orders in our showroom for our Christmas collection and the response has been overwhelmingly positive. This success has led us to take our Christmas showroom even further, renewing and expanding it. This coming December, we will proudly present the new 2025 collection in detail here," concludes Stijn. 
The 30th anniversary celebration makes the trade fair season extra special for Clayre & Eef. The company looks forward to celebrating this anniversary together with customers and partners.
More information:
Clayre & Eef
The Giesel 46
6081 PH Haelen
The Netherlands
+31(0)475 571 722
[email protected]
www.clayre-eef.com