Brand Machine Group (BMG), an industry-leading fashion-first global brand house, has announced its expansion into the global homeware category. BMG's new Soft Home & Lifestyle Department Division launches to wholesale this summer with a U.S. Polo Homeware Collection.
Led by newly appointed Commercial Director, Mike Barker, the BMG Homeware Division is set to connect the dots between fashion and the global homeware industry with a unique blend of style, quality, and innovation. BMG is introducing a range of stylish homeware offerings from renowned brands across key territories. This exciting venture sees fashion integrated into every aspect of the home, creating a harmonious blend of aesthetics and functionality. The European expansion into homeware marks a significant moment in the company's journey by the recently appointed Commercial Director, Mike Barker.
'We are incredibly excited to launch our new Soft Home Division,' says Boo Jalil, CEO at Brand Machine Group. 'With our expertise in brand manufacturing and licensing partnerships, as well as our commitment to delivering top-quality products, we are confident our homeware offering will appeal to consumers worldwide. U.S. Polo Assn.'s rich sporting legacy and global resonance makes the first homeware collection a seamless extension of this iconic brand.'
The debut U.S. Polo Assn. AW24 Homeware Collection perfectly complements the brand's classic, sport-inspired apparel line. Key styles include an array of bed linen including duvet covers, silky pillowcases, and crisp sheets, all crafted with 400-thread count fabrics. Plush towels are available in a range of 10 distinct hues, each with 550gsm towelling weight. The extensive collection also includes opulent bed throws, cosy lounge throws, chic lounge cushions, and elegant bedroom cushions, delivering a blend of fashion and home, where style seamlessly intertwines with comfort.
'It's a brand-new division, so it's very exciting coming in at the ground level,' says Mike Baker, Commercial Director, Homeware. 'The big appeal for me is collaborating with internationally recognised brands and seeing how we can add to their appeal. Our goal is to curate a range of products that benefit these brands, but also be able to stand on their own, while setting new standards in the homeware industry.'
More information:
Brand Machine Group
www.brandmachinegroup.com