Polish furniture company Paged Meble has implemented the next points of its strategy which begins with the commercialisation of the WRB technology, investing in brand recognition in the world and developing its offer in terms of quality, complementarity and design.
As part of its strategy, the company is investing more and more in building the brand and its recognition in Poland and abroad. This year, Paged participated in Clerkenwell Design Week in London for the first time. In addition, once again as an exhibitor at the most famous design fair in Europe, Salone Internazionale del Mobile. In Milan, the company presented a new collection based on the reinterpretation of classic designs in a new colour palette and several prototypes of the Drum coffee table family.
Photo: Paged Meble
The next event in the fair calendar will be the Orgatec fair in Cologne and the Equip Hotel fair in Paris, which take place at the end of October.
Paged, in line with its current strategy, is also intensifying its marketing communication with the support of the Profundo agency, which specialises in interior design and architecture.
Innovation and recycling
The company, although based on a long and rich furniture tradition, strongly focuses on new technologies and product quality. The Paged LabTech R&D centre, a multi-million investment of the Paged Group, is a place where innovative technologies and concepts of new products for Paged Meble are created. One of the latest technologies is WRB (Weather-Resisistant Beech), which allows furniture to be used outdoors regardless of the weather, thus removing the previous division into indoor and outdoor furniture. The implementation of this technology has been completed and is currently being commercialised.
Paged expands its product range
In addition to new models of furniture and tables (including coffee tables), the brand is currently working on an offer of outdoor seats and chairs. The colour palette offered to customers has been enriched with new, attractive colours in various colouring techniques (stains, varnishes, enamels). Another element of the redesign of the offer is the move towards greater systemic nature of Paged products and the development of product families based on feedback from partners (architects, interior designers, distributors and developers).
Commitment to sustainability
One of the key values accompanying Paged Meble in all its activities is the principle of sustainable development. ESG guidelines are followed in production and the furniture is FSC certified. In the energy-efficient production process, the company uses one hundred percent of the energy produced by photovoltaic cells. It will also soon introduce environmental data sheets (EPDs) for all offered chair models. The circular chair project is the next step towards a circular economy. In this project, Paged focuses on customer-friendly solutions, going beyond the ecological management of its own production and supply of raw materials.
More information:
Paged Meble
www.pagedmeble.pl