A recent Adobe Express study highlights the significant impact of small businesses in the home decor and furniture sectors, underscoring their appeal to American consumers. According to analysis of Google Trends data from 2023 and a survey of 1,003 U.S. residents, 78% of Americans shop monthly at small businesses, with Millennials leading at 80%.
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Home decor ranks prominently among goods purchased from small retailers, with 22% of respondents choosing it, particularly popular among women after jewellery. Furniture emerges as the top spending category, surpassing groceries, while home décor secures the eighth spot in the Top 10.
Although 51% prefer shopping at physical stores, 31% wouldn't patronise a small business lacking an online presence, especially true for Gen Z (40%).
Source: www.homeaccentstoday.com