Türkiye shows huge potential for JYSK in first year. This is mentioned by the company on LinkedIn. 'It has been almost 14 months since Türkiye was introduced to "harika bir teklif" - Turkish for "a great offer". Four stores in, the Turkish adventure is progressing nicely after an educational beginning. The confidence is based on the current sales figures and the fact that the customers in Türkiye are embracing the Scandinavian style.'
'It's always interesting to open in a new country. There's a lot of trial and error, when it comes to the assortment and what the customers in a new country react to. So, it's been a great learning experience, and I'm very confident in our future in Türkiye,' says Mikael Nielsen, EVP Retail.
'Our products have been really well received, and especially homeware and decorative articles are selling very well. We've been like a breath of fresh air, it seems,' explains Expansion Director, Mikael Albæk Kristensen.