For Hillfloor Group, the year 2024 is all about positioning itself as a family of brands. By making the parent company of Therdex, Van Besouw, Jabo, LEOXX and Prints van Oranje more visible in the market, it will be much easier for the organisation to communicate its brand story.
Karst on the left with Henk Beens on the right. The building of Brand Center Amsterdam can be seen in the background.
Overarching corporate brand
Hillfloor Group has been experiencing strong growth in recent years. Henk and Karst Beens, owners of Hillfloor Group: "With the recent addition of the brands LEOXX and Prints van Oranje - in addition to Van Besouw, Jabo and Therdex - Hillfloor Group has become a real family of brands. There was a growing need to present ourselves more as an umbrella brand and create clarity towards our customers and the market. By positioning the corporate brand more strongly, we want to promote synergy between the brands. With our own logo and corporate identity and the launch of a new corporate website, we will emerge as a real brand family in the field of design floors and custom-made interior products and we will also be able to position ourselves as an employer. The individual brands will each retain their own brand identity, nothing else will change."
Brand Center Amsterdam
The opening of a new Brand Center at Zeeburgerkade 942 in Amsterdam will follow in mid-September. This festive moment will take place during the design event GLUE Amsterdam. In the new Brand Center, all five brands will be represented. It offers visitors an integrated brand experience and the opportunity to experience all our flooring and interior solutions. In addition, the Brand Center has various hybrid workspaces and can also be used as a location for organising your own events and network meetings.
Impression Brand Center Amsterdam.
About Hillfloor Group
Hillfloor Group is, in its own words, a leading family of brands in the field of design floors and custom-made interior solutions for the consumer and project market. Quality, style, craftsmanship, innovation and sustainability form the basis for its brands. The Van Besouw, Therdex, Jabo and LEOXX brands offer a well-balanced collection of hard, hybrid or soft floors that can also be finished in our own workshop into high-quality custom-made carpets. With the custom print label Prints van Oranje, any design can be printed on a wide range of interior materials for floor, wall, window and furniture. For interiors with their own style and personal experience.
More information:
Hillfloor Group
[email protected]
www.hillfloor.com
