SoCoo'c, the accessible brand under the Fournier group umbrella alongside Mobalpa, Perene, Hygena, and Delpha, is poised to make its international debut with the opening of its first store in Spain. Scheduled for mid-July at the Bonaire shopping centre in Valencia, this strategic move follows Mobalpa's successful entry into the Spanish market in 2019.
With over 190 stores across France and a target of reaching 200 by 2024, SoCoo'c has established a strong reputation domestically. The brand's decision to expand internationally aligns with its strategic goals of diversifying markets and enhancing global presence while leveraging the expertise of the Fournier group.
Photo: SoCoo'c
Spain was selected as the inaugural international location due to its proximity to France, facilitating logistics operations. The Spanish market, accustomed to franchise concepts, offers a dynamic environment receptive to French brands.
With a turnover of €360 million in 2023, SoCoo'c aims to capitalize on its differentiated positioning and the favourable market conditions in Spain.
Source: www.meuble-info.fr