La-Z-Boy UK, renowned for its iconic recliners, has partnered with Feefo to incentivize honest customer reviews by pledging to plant trees through Feefo's new sustainability initiative, Treefo. This collaboration with Feefo, the largest verified reviews provider globally, allows potential customers to access trustworthy product reviews online while contributing to environmental conservation.
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The Treefo initiative aligns with growing consumer interest in sustainability, with studies indicating that 69% of consumers prioritize making eco-friendly choices.
To participate, customers who have purchased La-Z-Boy UK products and joined the Comfort Club will receive invitations from Feefo to share their feedback. In addition to supporting sustainability, Comfort Club members receive exclusive updates on new products and opportunities to participate in competitions.
As sustainability becomes increasingly integral to consumer decision-making, initiatives like Treefo not only foster trust and loyalty but also demonstrate corporate responsibility in safeguarding the planet for future generations.
Source: www.bigfurnituregroup.com