Despite challenging market conditions, Norr11 has managed to increase its earnings in a year focused on brand strategy.
Photo: Norr11
Founded in 2011 with its early years headquartered in Berlin, Norr11 relocated to Copenhagen in 2018. The company's commercial director, Iben Wistrup Schwaner, attributes their recent financial success to a heightened emphasis on branding and identity, as highlighted in a recent press release detailing their latest annual financial report.
Schwaner notes in an article on Wood Supply: 'It is highly satisfying to see how our focused efforts to streamline communication of our brand DNA have paid off. We have made deliberate and courageous decisions, including choices of what not to pursue, and I am delighted that Norr11 now stands clearer and more prominent than ever.'
Despite facing industry-wide challenges such as rising raw material prices and economic uncertainties, 2023 saw a significant increase in Norr11's bottom line. The company reported a pre-tax profit of 1.1 million DKK, up from 394,299 DKK the previous year.
Source: www.wood-supply.dk/article