A French furniture manufacturer specializing in kitchens since its inception in 1948 in Thones, France, has successfully expanded into Spain, capitalizing on the booming renovation sector driven by the surge in second-hand home sales.
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In 2023, the company, Mobalpa, recorded €11 million in revenue from Spain alone, marking a 22.8% increase from 2022. Globally, their total revenue reached €437 million, underscoring their robust market presence and growth strategy.
The company's approach includes offering tailored furniture solutions beyond kitchens, addressing bedrooms and home offices with equal finesse. Despite expanding their product range, kitchens remain a cornerstone of their sales strategy, resonating well with Spanish consumers who prioritize kitchen and bathroom renovations upon home purchase.
Unlike their native France, where DIY culture predominates, Spanish consumers prefer comprehensive service packages, including furniture installation—a trend Mobalpa actively accommodates. Moreover, Mobalpa has adapted their material offerings to suit local preferences, favoring marble over laminates, which are more common in France due to cost and availability differences.
Mobalpa's expansion into Spain has been strategically centered around metropolitan areas like Barcelona, Valencia, and the Balearic Islands, catering to diverse consumer needs.
Source: www.elpais.com