Jaipur Rugs, a renowned Indian family business, has launched its inaugural showroom in London at the prestigious Design Centre Chelsea Harbour.
Photo: Jaipur Rugs
Spanning 331.1 square meters, the showroom draws inspiration from Jaipur's cultural elegance, mirroring the aesthetic of the Pink City where the brand originated.
Founded as a social enterprise in 1978 with just two looms, Jaipur Rugs has grown into India's largest network of artisans, boasting 40,000 craftspeople across 7,000 looms, with 85% being women.
The London showroom serves as a physical manifestation of Jaipur Rugs' ethos and heritage. Its design is influenced by Jaipur's iconic City Palace, featuring a grand entrance resembling the palace's distinctive arches and painted in the city's renowned pink hue. The space inside is intentionally understated to showcase the vibrant hues of the rugs and carpets with prominence.
Source: www.bigfurnituregroup.com