Dutch investor OxGreenfield is acquiring the majority of shares in Brel Nederland BV (Brel). The company supplies motors and controls for the automatic operation of sun blinds. Solar shading makes an important contribution to reducing energy consumption in modern buildings and is therefore an essential element in making real estate more sustainable. Brel's market position and the innovative products it supplies to this growing market prompted OxGreenfield to make their fourth investment from their second fund with this.
Brel - based in Doetinchem - currently sells its products mainly in the Benelux. OxGreenfield sees many opportunities to also sell these products to foreign sunscreen manufacturers. Moreover, in cooperation with Vodafone, Brel has developed an innovative new product, under the brand name 'Brel Smart Building'. This concerns a drive for blinds in combination with a solar panel, making installation a lot easier and cheaper as no wiring is needed. This drive will be equipped with a SIM card so that building managers and users can centrally control, monitor and service blinds via an online platform.
This new product was recently successfully introduced at a blinds exhibition and there is a lot of interest from major customers. With sales growing towards €20 million, Brel is the challenger to major market players, distinguished by the innovative nature of its products. Brel's current shareholders, Reinoud Arts and Erik Budding, will retain a large stake in Brel and, as directors, will shape Brel's growth together with OxGreenfield.
Market growth driven by energy transition
The market for drives and controls for blinds is experiencing growth due to the trend towards home automation, combined with the need (enforced by regulation) for energy savings in office buildings in particular. New regulations require building managers to reduce the CO₂ footprint of buildings, solar shading makes a significant contribution to this. Scientific studies show that dynamic (automated) use of external shading can save 30% of cooling energy and 14% of heating energy. Due to climate change, these savings will only increase in the coming decades. Solar shading is one of the most efficient and cost-effective methods for saving energy, it is therefore expected that more and more buildings will be equipped with automatically operating external solar shading. Preferably with Brel Solar solutions, battery-operated motors with a solar panel. These require no separate power supply or wiring and are easy to install.
More information:
BREL
Voltastraat 86
7006 RW Doetinchem
+31 314 680 448
[email protected]
www.brel-home.nl
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