Salience Search Marketing's annual supplements sector report, which examines the online prominence and visibility of brands, analysed 11 key performance indicators, including year-on-year visibility, search volume trends, and brand awareness, to reveal the industry's leading names.
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Growing brands
A crucial element of this analysis is each brand's online visibility ranking, determined by the organic search traffic their website attracts. This metric is vital for understanding a website's overall growth or decline. The report ranks brands based on their year-on-year visibility changes.
The White Company leads the online home furnishings industry, boasting a 9% increase in visibility over the past year. They were followed by Made, Dusk, Daals and Swoon Editions.
Declines in visibility
On the opposite end of the spectrum, several brands experienced notable declines in online visibility:
Next saw the most significant drop in online visibility, with an 18% decline in organic search traffic. Ikea, despite its global prominence, experienced a 6% decrease. Dunelm saw a 17% drop in online visibility, indicating a need for strategic reassessment.
Source: www.bigfurnituregroup.com