Since launching InteriorDaily in January, we've published hundreds of news articles, including numerous insightful and exclusive interviews that have resonated well with our readers. As we reflect on the first half of 2024, we're taking a moment to revisit some of our most popular interviews.
This week, from Monday, July 15 to Friday, July 19, we'll be showcasing the top 10 most-read interviews! Today it's time for number 5 and 6.
6. An interview with Simon Anund, Co-founder & Creative Director at Verk
'Very few actually realise that most wood used in so-called Swedish furniture is imported'
Focused on sustainable solutions for furniture manufacturing, Verk looked at ways to produce everything locally. Simon elaborates on this, describing the benefits and challenges of furniture pieces that are truly Made in Sweden.
It has probably not escaped anyone's notice that the furniture industry has been affected by the current recession. A weak economy and high interest rates can create anxiety and difficulties, but it can also contribute to new innovation.
Our answer to these new challenging times has been to focus on the cost of our new pieces of furniture. It became very obvious that sustainability was no longer the key factor when the recession kicked in: all of a sudden we were back to square 1, it's all about the price....again.
As a furniture producer, the past year has been very constructive. We have created new conditions and have also been offered completely new approaches to furniture production that would most likely not have occurred if the economic situation had not changed so drastically.
5. Founder Martin Jalaber of the French brand Shape:
'We want to provide the most uptrend of interior design furniture to a large audience'
Shape is a dedicated partner for product-driven homeware supply. They are designers, explorers, economists, logisticians, all driven by an obsession: making design happen. Born in France and operating worldwide, their creativity and savoir-faire know no frontiers.
'We are trendsetters because we want to surprise our customers and show them products they never imagine for their market. Our wood & linen MURMUR collection shown on last IMM is a good example: it attracted lots of people on our booth, surprised many and no equivalent was seen among other direct exhibitors. After all these years of mix of wood and cannage, we are among the first to show mix of wood and fabric and we believe many will follow,' says founder Martin Jalaber.
Tomorrow, July 18, we'll publish part 4/5 with the 3rd and 4th spots on our list of the top 10 best-read interviews on InteriorDaily! Also take a look at number 7 & 8 and number 9 & 10.
Do you have any news to share or would you like your brand featured on InteriorDaily? Send us your news at [email protected] and perhaps we'll find you in our next top 10!