After 34 years at BSH Hausgeräte GmbH, Harald Friedrich will conclude his tenure on July 31, 2024, to pursue new personal ventures. During his career, which began at Neff GmbH in 1990 and later saw him join Robert Bosch Hausgeräte GmbH in 2011, Friedrich held pivotal roles in sales and marketing, notably contributing to Bosch Home Appliances' growth in Germany and overseeing large appliance sales across Central Europe since January 2023.
Photo: BSH Group
Enrico Hoffmann will succeed Friedrich, assuming leadership of BSH's Germany sales division effective September 1, 2024, along with overseeing Austria, Switzerland, and Hungary. Currently serving as Head of Sales & Marketing at BSH Elettrodomestici Italia, Hoffmann brings extensive experience in sales and management garnered over two decades across diverse markets including South Africa, Switzerland, and Italy. He looks forward to leveraging his expertise to drive further success in Germany and Central Europe.
Simultaneously, Christof Jaeger, overseeing sales and marketing in the Czech Republic and Slovakia, will transition to assume Hoffmann's current role at BSH Elettrodomestici Italia.
Source: www.moebelmarkt.de