Since launching InteriorDaily in January, we've published hundreds of news articles, including numerous insightful and exclusive interviews that have resonated well with our readers. As we reflect on the first half of 2024, we're taking a moment to revisit some of our most popular interviews.
Last week, we've revealed the first articles in our top 10 most-read interviews. Read them all here:
- Number 3 & 4
- Number 5 & 6
- Number 7 & 8
- Number 9 & 10
Today, it's time for number 1 and 2!
2. Interview with Managing Director in the Benelux Mark van Betten
Tenzo's strategic shift: embracing change in furniture design
In an exclusive interview with Mark van Betten, the Managing Director overseeing Tenzo's operations in the Benelux, we explored the dynamic evolution of the Swedish furniture manufacturer. Renowned initially for its lacquered MDF furniture designed for self-assembly, Tenzo has strategically broadened its product range and market approach.
Mark, who has been with the company for 25 years, sheds light on Tenzo's recent strategic moves, focusing on the shift towards assembled furniture, reflecting changing consumer demands in the Benelux. This progressive approach involves producing and assembling the knock-down furniture in Sweden before dispatching it to customers, an initiative to meet evolving market expectations. 'Clients no longer want knock-down furniture. So the new collection we introduced at Brussels Furniture Fair also offers the option of being delivered assembled. This decision was quite significant, because this has been a wish from clients for a while,' Mark says.
1. Head of marketing at Akante Victoire Dauviau Lambert:
'Standing out in contemporary furniture is challenging'
Established in 2012 by Olivier Vanhaecke and Olivier Tocino, the French furniture company Akante was born out of a shared passion for design and industry innovation. The duo envisioned transforming the realm of contemporary furniture by offering distinct products that deviated from the general choice in France at the time. 'In their home in France there was a lot of the same furniture. Everyone had the same table, the same chair', says Victoire Dauviau Lambert, head of communications and marketing at Akante. In an interview she shares insights into the company's journey, innovations and future plans.
The innovation-centric approach at Akante revolves around their distinctive mechanisms that extend or adjust the height of tables. This distinguishes their products in the furniture market. Victoire highlighted that three in-house designers develop and test new mechanisms. The Luna dining table, for instance, embodies this philosophy. It was first created in 2016 and features a hidden mechanism beneath the table top, which, when activated, transforms the table into a circle. 'Standing out in contemporary furniture is challenging, but our innovative approach and mechanisms allow us to elevate the brand above others.'
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