Prime members shopped millions of deals across more than 35 categories and purchased more items than any previous Prime Day shopping event, Amazon announced yesterday, July 18, calling Prime Day 2024 its biggest Prime Day shopping event ever. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.
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While specific revenue figures were not disclosed, Adobe Analytics reported that U.S. online retail spending over the two-day period totalled approximately $14.2 billion, surpassing expectations set earlier in the week. This is an increase of more than 10% from previous year's figures.
'Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers,' says Doug Herrington, CEO of Worldwide Amazon Stores. 'We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more.'