Axalta presents its latest colourtrends under the theme "Architectural Fusion", blending the essence of nature with technological aspirations and emotional depth. The 2024 trends emphasise natural effects, reflecting the current zeitgeist in design and architecture.
'As modern city dwellers, we find ourselves yearning for a connection with nature while simultaneously embracing a future driven by technology. This duality inspires creativity and evokes a blend of calm and new beginnings. Axalta's new colour trends capture these harmonies and contradictions,' the brand explains. The trends are showcased in the latest issue of the Vibes colour journal, titled "Architectural Fusion".
The building materials coated with Axalta's products are as varied and diverse as our modern, global societies. Axalta's technology portfolio addresses the nature of these different materials such as metal substrates and wood, combining them with an exhilarating colour experience. They present the following colour trend themes:
Earth Unity: Humanity's connection with nature and the universe. Shades such as amethyst crystal, ochre, stone and clay are reminiscent of forests and wild berries.
Human Evoke: Emphasising emotional connections. Lighter tones are reminiscent of shell patterns, with hints of stone, precious metals and emotive red.
Tech Vision: Ambitious and curious, technology enthusiast. Colours include straw yellow, pink, green, blue and purple, reflecting innovation and scientific exploration.
Vivid Vibe: A palette that celebrates hopeful creativity. It acknowledges the world as it is while striving for a brighter future. Imagine colours that evoke memories, stimulate the imagination and inspire creativity in design.
Sally Put, Editor of Vibes colour journal and Head of Marketing Communications Axalta EMEA said: 'As we present the latest edition of Vibes, we are thrilled to showcase the vibrant intersection of colour, creativity, and innovation, in architectural design. Our curated themes - Earth Unity, Human Evoke, Tech Vision, and Vivid Vibe - reflect a harmonious blend of nature, technology, and human connection, offering designers an inspiring palette of colours and finishes. Each page of Vibes is a testament to Axalta's commitment to pushing the boundaries of design, fostering a deeper connection with our environment, and embracing the endless possibilities of the future.'
More information:
Axalta
www.axalta.com