Kaufland, an online marketplace also selling home furnishings, has launched its marketplace in Poland, extending its platform into Eastern Europe. The new marketplace went live this week and features 2,000 active sellers offering millions of products. This expansion follows a series of moves to broaden Kaufland's e-commerce presence in the region.
Photo: Kaufland.
The company also plans to introduce its marketplace in Austria this summer. Currently, the Austrian site redirects to a general page of Kaufland's international platforms, indicating preparations are underway for the full launch.
In an article on Twinkle Digital Commerce, Gerald Schönbucher, CEO of Kaufland e-commerce, emphasised the benefits of the new marketplace. He highlighted that Kaufland Global Marketplace offers improved infrastructure for both international and local sellers, enabling them to sell their products more efficiently across multiple countries. Schönbucher noted Kaufland's success in Germany, the Czech Republic, and Slovakia, where it is one of the largest marketplaces, and expressed the company's goal to replicate this success in Poland and Austria.
Source: www.twinklemagazine.nl