As the M.O.W. anniversary event approaches, from September 22 to 26, 2024, the exhibition continues to enhance its quality. New, well-known exhibitors such as Femira, KA Interiør, Niroh, Rott Design, and Lazyboy join the lineup, further raising the standard of the event. The M.O.W. is setting new benchmarks, particularly by focusing on the volume market and attracting suppliers from the upper middle class. It is increasingly establishing itself as a key platform for all sales channels, both stationary and online.
Preparations for the M.O.W. are in full swing, and anticipation is growing. Alongside long-standing industrial partners and many new exhibitors, the fair management is excited to announce several highlights: Femira will be participating for the first time, showcasing their unique sleep concepts and strengthening the competence around bedding. KA Interiør will add to the offerings with their customized wardrobes, while Niroh stands out with solid, handmade furniture known for its quality and durability. Czech manufacturer Rott Design will present unique tables made of solid wood, and Lazyboy will unveil the first products from their new licensing partnership with ADA.
This diverse array ensures that the M.O.W. covers the full spectrum of furniture consumption, from entry-level to upper middle-class price segments, across all product ranges and sales channels. Traditional furniture dealers, specialists, studios, specialist retailers, online stores, mail-order houses, suppliers of young living/self-service, DIY stores, as well as food and non-food discounters, will all find matching assortments and offers at the M.O.W. this year.
In addition to the extensive product offerings, the 360GradPlaza in Hall 22.2 invites attendees to network. Here, exhibitors and professional visitors can engage with around a dozen service providers, exchanging practical knowledge and insights on current and future business development issues. Specialist lectures and subsequent discussion groups will offer valuable information, such as how to effectively use AI. Hermes Logistik will demonstrate live the efficiency of two-man handling services, while the team from Crystal Design will showcase the advantages of the DIVA online configurator for sales consulting and error-free ordering, as well as the use of augmented reality in sales promotion. Data expert and network partner IWOfurn will discuss how AI can improve data management, while SHD will present the latest developments in IT solutions and merchandise management systems.
Additionally, DHL will participate, offering insights into their services, including furniture delivery and domestic appliance assembly. The Reber Company will present their expertise in supply chain management, alongside their services in transport, intralogistics, warehouse, and production logistics. Medienpark, an e-commerce agency, will provide tailored shop solutions and online marketing advice. Management consultants from Pro-Struktur will share futuristic optimization concepts for the furniture industry, while Planungsdetail.de will highlight the possibilities of 3D visualization. Logistics partner MMM will offer insights into their furniture assembly and transport services. Co-organizer Dirk Schröder will assist in the development of innovative business models, and co-organizer Julia K.M. Greven will bring her extensive expertise in brand management and marketing.
The complete exhibitor list for M.O.W. is continuously updated on the M.O.W. website, along with individual exhibitor entries and important contact information.
More information:
M.O.W.
[email protected]
www.mow.de