ADA has once again achieved remarkable success in this year's market test study, the largest brand study in Austria. Having already received several awards, the group secured victory in the 'Willingness to Buy' category. Among 26 Austrian furniture brands and manufacturers, we also claimed first place in the areas of 'Usage' and 'Value for Money', earning the brand the Market Quality Award 2024 in three categories.
'To what extent are the trademarks examined used? How high is the willingness to buy or use? Which brands offer good value for money? Consumers have given ADA top scores on these questions, earning us the industry-leading score in the area of "Brand Interest". We see this triple award with the Market Quality Award as confirmation that the realignment with ADA Mindful Living was successful. Of course, we are very proud of that,' says Margot Wisiak, Director of Development & Marketing at ADA.
The Market Quality Award
The Market Institute has been conducting industry-specific market tests for many years, including for the furniture brands product sector. Based on a statistically reliable sample survey of 1,000 Austrians, a comprehensive picture of the brands examined and their product area is drawn.
In addition to the 'Brand Interest' category – where ADA excelled in all three sub-areas – the study also evaluates 'Brand Strength', 'Brand Drive', 'Environmental Social Governance', and 'Future Fitness.'
Under 'Brand Strength' and 'Brand Drive', the study assesses factors such as brand awareness, classification as a top brand, sympathy, and brand loyalty, with ADA emerging as the most likeable brand. 'Environmental Social Governance' measures the ecological and social significance of the brand for Austria, recognizing the growing importance of sustainability for brand success. In the 'Future Fitness' category, criteria such as crisis security, innovation, and recommendation are evaluated, where ADA achieved top 3 placements in each sub-category.
With around 60,000 interviews conducted annually, the Market Test is the largest brand study in Austria. The results once again confirm ADA Möbelwerke's important position in the Austrian market.
More information:
ADA
www.ada.at