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Dusk to open pop-up store in London

The UK-based ecommerce retailer Dusk specialises in luxury homeware, including bedding, cushions, and other soft furnishings at affordable prices. They primarily operate online and cater to customers within the UK and beyond. With a turnover of £97.7 million and profits of £4.7 million for the year ending March 31, 2024, the company is now set to open another pop-up store in London.

This temporary space will be located at Westfield London from September 6 to 8, 2024.


Photo: Dusk.

Dusk, which is privately owned, first launched its pop-up concept last summer at the Trafford Centre in Manchester and has since expanded the initiative to various locations across the UK. The brand has operated pop-up stores in cities such as Newcastle, Glasgow, Birmingham, and Cardiff, where it recently had a presence over the August bank holiday weekend.

The London pop-up marks the latest stop in Dusk's nationwide tour of temporary retail spaces.

Source: www.thefurnishingreport.com

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