As it celebrates 30 years of success, Maison&Objet is innovating and restructuring its offering between its two redesigned sessions in January and September, with different content for audiences whose needs have changed. This strategic focus reinforces its role as a business partner for buyers and sellers from all over the world. It is enhancing the power and relevance of an international ecosystem, with in-person meetings at the show and in the city twice a year, and online meetings with MOM throughout the year.
'We're amplifying the distinct strength of each of our two editions to take an even more specialist approach. By refining our 'in', 'off', and 'online' propositions, we're offering a more effective choice to every participant in the design, decoration, and lifestyle community according to their needs,' says Mélanie Leroy, Managing Director of SAFI: Maison&Objet, MOM, and Paris Design Week.
January
January is redefining itself as a Collectible Design edition for exceptional residential projects and intends to offer a specific range for the needs of the premium hospitality sector. At the heart of the Signature sector, a showcase will be dedicated to a selection of limited-edition furniture and unique pieces. Around 20 designers will be on show in a capsule designed to reflect the unique and remarkable nature of their creations.
The design of a new event called What's New? In Hospitality will be dedicated to the rising star of interior architecture and design. In addition to a group of exhibitors specializing in hotels, restaurants, and all third places, it will offer a selection of products and dedicated scenographies, providing insight and concrete answers to professionals' needs in the art of entertaining.
Lastly, in January, the show will bolster its offering on the fashion and homeware market, responding to the searches of the 300,000 distributors in its international community looking for timeless, sustainable products and additional creativity to diversify their assortments. As such, the show is serving a sector in search of new growth drivers and supporting its development towards lifestyle concepts that open up new opportunities.
September
September is intensifying its role as a revealer of the emerging and innovative creative scene, fueled by young designers and the off-events held during Paris Design Week. The success of Paris Design Week Factory, with nearly 100 projects from all over the world selected for the next edition, and the impact of the Future On Stage springboard programme, applications for which rose 30% in the first half of the year, illustrate Maison&Objet's commitment as both a talent scout and an incubator, both in the city and at the show. The edition is proving to be essential for young start-ups – revealed in particular by the Rising Talents Awards programme – but also for designers or brands that are just starting out, thereby ensuring they come across the best commercial opportunities.
The commitment to verve and renewal embodied in this new strategic direction applies to all 15 sectors of the show. In September, Cook&Share will step up a gear, with an event, now annual, supported by increased investment and an enhanced schedule of meetings.
95% of the show's participants attend for innovation: to understand consumer trends and discover new markets, to source new products and brands on the professional buyers' side, and to meet new customers and business partners on the exhibitors' side. By specialising its two editions, Maison&Objet offers them a better return on investment in line with their strategy.
'This new direction is a response to the expectations of our customers, buyers, specifiers, and brands. In a changing world and a turbulent economic climate, I wanted to establish an ongoing dialogue with them through surveys, interviews, and polls to analyse their needs in even greater detail, both in France and internationally,' explains Mélanie Leroy, Managing Director of Maison&Objet, MOM, and Paris Design Week.
More information:
Maison&Objet
www.maison-objet.com