John Lewis has launched its online Christmas shop, responding to early interest from shoppers eager to prepare for the festive season. The department store reports a 30% increase in searches for Christmas tree decorations and baubles compared to last year, signalling strong consumer interest.
The Christmas themes for 2024? 'Sugar & Spice', 'Wisdom & Wonder', 'Dawn & Dusk', and 'Trinket & Treasure'.
Photo: Dreamstime.
This year, John Lewis anticipates that supersised wreaths and oversized bows will be popular, with 'doorscaping' and experimenting with scale emerging as key trends. The retailer also notes a growing preference for larger Christmas trees, reintroducing its 8-foot tree due to high demand.
Additionally, the brand Jellycat will feature in the Christmas shop for the first time, driven by a 100% increase in year-on-year searches.
Source: www.retailgazette.co.uk