La-Z-Boy UK has entered into an exclusive partnership with a prominent furniture retailer. This collaboration is set to enhance both brands' missions of providing high-quality, comfortable furniture.
Rob Sundy, President of La-Z-Boy Brand & Chief Commercial Officer, expressed enthusiasm about the partnership with DFS in the company's post on LinkedIn, highlighting its potential to strengthen both companies, drive growth, and bring exceptional comfort and value to customers.
Starting in October, DFS will feature a new collection of La-Z-Boy recliner sofas in its stores and online, marking the beginning of this exclusive national partnership in the UK and Ireland. The introduction of these recliner sofas is anticipated to offer customers a broader selection of high-quality, comfortable furniture options, reinforcing both La-Z-Boy's and DFS's commitment to delivering superior products.
Source: www.linkedin.com