'This is where upholsterers' hearts beat faster,' promises 3C Managing Director Jürgen Kleinegesse ahead of the start of MÖBELMEILE AUTUMN, the major trend show in East Westphalia from 22 to 26 September 2024. The showroom of the upholstery specialist from Rheda-Wiedenbrück is packed with innovations that will give furniture marketing a strong boost. This year, 3C Candy Sleep plays a special role.
The 3C Group puts a spotlight on upholstered furniture trends for 2025. 3C Candy reinterprets lounge furniture with a retro look. The trend brand's collection presents itself with new functions and an even greater variety of colours. Holistic furnishing is becoming an increasingly important topic for the 3C Group in general, as the furnishing concepts are being further expanded across various product groups, for example, the dining range at 3C Candy as an integrated chair, table, and bench system.
At 3C Carina, the model design is continuously becoming more modern and lighter. New colour combinations with tried-and-tested fabrics and new covers also ensure fresh looks in the functional furniture range.
This autumn, special attention is being paid to 3C Candy Sleep with interesting new additions to the range. This year, the brand will be represented with even more space in the 3C showroom in order to be able to present the range of beds and sofa beds even more extensively. New colours and trendy covers are also available here.
'We are seeing a lot of movement in the sleep segment at the moment. With 3C Candy Sleep, we have been doing a very good job for years and offer marketing packages that stimulate the trade. Now we're going one better in autumn,' says Jürgen Kleinegesse.
Typically, however, the 3C Group is not just about products but also about services and process improvements for furniture marketing. The digitalisation of furniture sales continues to be a central concern. Ongoing investment in digital data reflects the company's commitment to actively shaping the future. 3D configuration technology enables end customers to visualise and customise the 3C Group's products down to the last detail. This turns every purchase decision into a well-thought-out, interactive experience.
'Of course, it is still very important to us to demonstrate the quality and possibilities of digital data in connection with furniture purchases,' reminds Romina Golz, Management Assistant/Sales & Marketing. This is why the configurators will be updated with new models for the autumn fair. Particularly worth mentioning: the dining theme will now also be successively configurable in 3D. The terminals in the exhibition area invite trade visitors to try them out.
The 3C showroom will be open to trade visitors into the evening during the week of the fair and will once again act as the upholstery hub for the European furniture trade.
More information:
3C Group
www.3cgroup.co.th