Jell-O, the brand renowned for its colourful, jiggly treats, is stepping into the home décor space with The Jelly Collection – a line of playfully bold inflatable furniture inspired by classic Jell-O moulds. This collection blends Y2K nostalgia with contemporary design, aiming to brighten homes nationwide this fall.
Photo: Amazon.
The rise of jelly-inspired décor, beauty trends, and fashion has been notable this year, driven by Gen-Z and Millennials. Additionally, inflatable furniture is experiencing a resurgence, merging childhood nostalgia with modern comfort and style. The Jelly Collection features smooth, rounded curves reminiscent of classic Jell-O moulds, offering a plush and inviting seating experience.
Available in four vibrant colours—yellow, green, red, and orange—each chair mirrors one of Jell-O's popular flavours: lemon, lime, strawberry, and orange. Each chair includes a built-in Jell-O cup holder designed to fit a Ready-to-Eat Jell-O Gelatin cup, allowing for easy enjoyment of your favourite snack while relaxing.
'For over 150 years, Jell-O has been central to joyful family moments,' says Tyler Parker, Brand Manager of Desserts at Kraft Heinz. 'With The Jelly Collection, we're not just celebrating our rich history; we're bringing it to life for today's families. By blending our heritage with a modern twist, we invite consumers to embrace the playful spirit that has made Jell-O a beloved favourite for generations.'
More information:
The Kraft Heinz Company
www.ir.kraftheinzcompany.com