Selfridges has launched its largest-ever Christmas Shop for 2024, expanding its festive offering by 22% compared to last year. Located on the lower ground floor of its Oxford Street store in London, the shop boasts over 900 decorations, a personalisation grotto, and the UK's largest selection of advent calendars, making it a top destination for Christmas shopping enthusiasts.
The immersive festive atmosphere includes unique displays such as spinning Christmas trees, toy trains, and a Lemax model village with a fairground snowscape as its centrepiece. Shoppers can explore an array of decorations, from classic baubles to quirky and kitsch designs, with the popular yellow Selfridges baubles making a return. Even the store's trolleys and baskets have received a tinsel-themed makeover to enhance the holiday spirit.
Photo: Selfridges.
For those seeking personalised gifts, the personalisation grotto allows customers to create custom baubles, stockings, and wrapping paper. Shoppers can also browse through over 280 hand-picked Christmas cards and a wide selection of nearly 50 cracker options, including reusable designs from British brand Colours of Arley, known for their bold striped patterns.
Selfridges has also identified several key Christmas decoration trends for 2024, with 60% of the products available exclusively at the Christmas Shop. This ensures that shoppers can find pieces not available anywhere else in the UK.
Source: www.365retail.co.uk