Interior Looks is the new highlight at Ambiente Living: the brand area curated by Bernd Schellenberg will open up access to new buyer groups for selected furniture and interiors brands from 2025 onwards, with a focus on the international hospitality and contract business.
The brands will be part of Ambiente's interior design offering in a synergetic neighbourhood with the suppliers of Office Design & Solutions in the same hall. A striking room concept encourages dialogue on modern lifestyle ranges and new furnishing solutions, making Hall 3.1 an even greater design hub for interior designers, interior architects, and contract furnishers of public spaces, hotels, and restaurants.
The new Interior Looks brand area is being set up in Hall 3.1, at the centre of the design hub for interior designers, interior architects, and contract furnishers. It provides high-quality brands from the furniture and furnishing industry a designed stage for their individual product ranges and innovations. Each brand will have its own showcase, unified by a monochrome colour concept.
'We are launching Ambiente 2025 with an exclusively designed brand area in Hall 3.1 for premium suppliers from the furniture and home furnishings sector. Our aim here is clear: to open up new business partnerships and promote new contacts from all over the world, focusing on the growth areas of hospitality and contract business,' explains Yvonne Engelmann, Director of Ambiente Living, Giving, Working. Ambiente is the central international marketplace for the contract business and is unrivaled in terms of the internationality of its visitors.
In February 2025, exhibitors including Bielefelder Werkstätten, Christine Kroencke Interior Design, Fine Furniture, JAB Anstoetz Group, Raasch, Rodam, Scholtissek, and Signet will showcase a variety of products in Frankfurt. With tables, chairs, wardrobes, upholstered furniture, beds, lighting, and home textiles, they will cover various living areas and use the new platform for exciting product launches.
'We expect the collaboration to increase our visibility and position our brands more strongly in the international premium segment. We also see great potential in acquiring new customers and further strengthening existing customer relationships. Valuable insights into current trends and customer preferences will also help us focus our product development more specifically,' confirms Matthias Hujer, Sales/Managing Director at BW Bielefelder Werkstätten. As part of the JAB Anstoetz Group, BW Bielefelder Werkstätten and Ipdesign stand for the highest design quality and perfect craftsmanship.
Interior Looks
Trade buyers from around the world can expect a unique mix in Hall 3.1. As part of the Interior Design range, Interior Looks benefits from its proximity to the Office Design & Solutions range with the Future of Work highlight. The fusion of modern lifestyles and workstyles will provide a wide array of target buyer groups with ideas for solutions and partnerships for successful international business relationships.
'We are thus further expanding Ambiente as a one-stop solution for the hospitality and contract business sector. Once again, Hall 3.1 will become a design hub for interior designers, interior architects, commercial property operators, and furnishers of public spaces, contemporary workplaces, and international hotel chains and restaurants,' adds Engelmann.
The monochrome colour concept of Interior Looks offers each interior brand an individual stage as a showcase for their products. 'With Interior Looks, we are creating a highlight area that puts the interior brands from the furniture and furnishing industry in the global spotlight in a very eye-catching way. Distribution channels in the furniture industry are currently undergoing extremely rapid development. We invite the industry to discover new opportunities for itself internationally and in new distribution channels,' explains Bernd Schellenberg. Thanks to his expertise and networking in the furniture industry, Schellenberg is involved in the realization of the area. As an interior designer and businessman, he has held successful management positions at well-known furniture manufacturers. As a freelance consultant, he now focuses on developing new sales and retail concepts for established brands and start-ups in the furniture and design sector.
Special interests: Hospitality and contract business
Whether specializing in the hospitality industry—such as hotels and restaurants—or in commercial properties like offices, corporate offices, co-working spaces, banks, authorities, and educational institutions, the corresponding offers from exhibitors are marked with the Special Interests Hospitality and Contract Business, both at the trade fair at the exhibitor stands and online in the exhibitor search and the Navigator app. Additionally, the printed Hospitality & Contract Business Guide, available at the 2025 trade fair centre, will provide visitors with further orientation. An extensive program of guided tours, workshops, and presentations on the Academy stages will also provide new business impetus.
Next trade fair dates
Ambiente, Christmasworld, and Creativeworld will continue to take place simultaneously at the Frankfurt exhibition centre. However, they will be moved to early February to ensure harmonized trade fair dates.
Ambiente/Christmasworld: 07 to 11 February 2025
NEW: Creativeworld: 07 to 10 February 2025
More information:
Ambiente
www.ambiente.messefrankfurt.com