Mio is embarking on a significant transformation under the leadership of CEO Björn Lindblad, who describes the initiative as an 'evolution' rather than a 'revolution'. The company plans to centralise operations by purchasing its franchise stores, operations, and properties in exchange for shares in Mio AB. This restructuring aims to enhance competitiveness and agility while streamlining internal processes to better serve customers.
Photo: Mio.
The restructuring involves consolidating various aspects of Mio's operations, simplifying its ownership structure to create a single currency for shares, operations, and properties. This change will facilitate smoother generational transitions and may set the stage for a potential IPO in the future, although no decision has been made yet.
A major focus of the restructuring is boosting e-commerce capabilities, as the current model has hindered innovation due to fragmented online operations across multiple franchises.
Lindblad emphasises that while some roles may naturally change or reduce, the overall aim is to create a more specialised workforce that enhances efficiency. The new structure is also seen as a springboard for geographic expansion beyond Sweden, into the broader Nordic market.
Source: www.ehandel.se