Jorge Mariner, Manager of Mariner, shares his thoughts on the evolution of the brand, the challenges over the years, and the vision that has helped Mariner remain a leader in the luxury market.
130 years certainly can't be just chance, so what is Mariner's key to overcoming the ups and downs of each stage of its history?
'It's an achievement we're all contributed to–family, team, suppliers and above all our clients. And the key lies in the trust they have in our projects, and the enthusiasm that we show every day, without forgetting that experience comes in degrees. We have adapted to new market circumstances and achieved constant evolution in our product lines, while paying close attention to all the trends inspiring architecture and interior design. We are in an interesting time for classical lines, where clients are looking for timeless products, exclusivity and the handcrafted products are highly sought after. Our audience wants Luxury, and Mariner has occupied this space for more than 130 years now.'
Jorge Mariner.
Currently, how many generations have gone by, and what can you tell us about the current one?
'We are currently the 4th generation. Mariner is a family saga that has learned how to transmit to each generation the necessary values to face new challenges, train and prepare new generations and bring them into the fold, transmitting their business experiences from former times. This is what we are like, what we have learned, and it fills us with satisfaction to continue the work of transmission. Our surname is a source of pride for each one of us, regardless of our personalities and personal attributes.'
How does product marketing and distribution differ today compared to the past?
'The world has changed in every area. Societies have evolved and new technologies have topped things off. Digitization is a reality that has been incorporated into the business world and our markets. The difference is in the evolution of the habitat. Before, stores were purchasing and distribution places; today clients in our segment look for exclusivity in interior design and architecture. Everything is professionalized to a very high level, and clients look to see if we match their aspirations, if we are able to provide the kind of uniqueness they require for their projects. Demands keep on increasing.'
What is the customer who buys Mariner really looking for?
'Our main customer seeks luxury, things that others don't have and, above all, the ability to transfer that differentiating know-how to their projects. This is why Mariner has always invested in its technical department. And, commercially, we have become advisors, offering solutions and designs that meet our customers' expectations.'
Is Mariner more Mariner than ever, or has it changed?
'Yes, we are more Mariner than ever, because evolution is part and parcel of our Brand, and that's why we have already celebrated our 130th anniversary now.'
Do you make the same products as back in 1893?
'Obviously not, but as long as we maintain the essence of our personality, we can offer more contemporary product lines that maintain that difficult balance that defines us as Mariner, always.'
How many countries does Mariner sell to today?
'We've been exporting since our early beginnings because Mariner has always had an international vocation, so we've always been active in this field, participating at leading world events and fairs. Milan, where we've been present for over 50 years, is our upcoming event.'
Mariner is an elite firm, so where are your projects placed?
'The projects commissioned to us always have an elite destination–government buildings, royal houses, institutional buildings, hotels, private residences, and always linked to exclusivity and luxury.'
How many international projects is the firm currently working on?
'Mariner is currently manufacturing projects for Asia, the United States, Middle East Africa and Central Europe, and we continue to grow without losing sight of our origins and values which the brand has maintained for almost 135 years–not a small number, eh?'
More information:
Mariner
[email protected]
www.marinerluxury.com