JKE Design, a kitchen retailer based in northern Jutland, has been navigating difficult market conditions across Scandinavia, particularly due to fluctuating exchange rates in Norway and Sweden. With the Danish krone strengthening against both the Norwegian and Swedish currencies, the company's revenue has taken a hit, impacting their bottom line.
Freddy Lauridsen, the managing director of JKE Design, explains the situation in an interview with Wood Supply: 'We are somewhat affected when exchange rates fall, and that's what has happened recently, especially in Norway and Sweden. We're not getting as much money for our goods, and the lower exchange rates are also affecting the purchasing power of customers.'
For instance, 100 Norwegian kroner now only amounts to 63 Danish kroner, a stark difference compared to just two years ago when both the Norwegian and Swedish currencies were much stronger.
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Read the full article here: www.wood-supply.dk.