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New strategic partnership in German kitchen industry announced

German kitchen manufacturer Rational has chosen Goldbach Kirchner as its new manufacturing partner. Established in 1922, Goldbach Kirchner operates facilities in Geiselbach and Dessau, Germany, along with a 1,000 sqm showroom in Zurich. The Geiselbach site specializes in developing partition wall systems and interior fittings, while the Dessau facility features an advanced Industry 4.0 production line for both national and international projects.

Photo: Rational.

Rational emphasized that the company's commitment to meeting customers' technical requirements was a key factor in selecting Goldbach Kirchner as a partner.

The partnership will enable Rational to resume production of 'Made in Germany' kitchens by January 2025, benefiting from Goldbach Kirchner's extensive expertise in interior design and metalworking, as well as its efficient logistics network across Europe.

Additionally, Rational plans to re-enter the UK market next year after its insolvency in 2022. To reinforce its comeback, the company will showcase innovative materials, advanced lighting technology, and high-quality interior fittings at its in-house exhibition from September 21 to 26.

Source: www.kbbreview.com

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