Inspired by advanced craftsmanship and innovative techniques, each of ferm Living's rugs is designed in the company's in-house studio, where it comes to life, embodying the distinctive essence of their Nordic heritage.
Located in Bhadohi, in northwest India-affectionately called 'Carpet City', this area is a hub for artisanal rug craftsmanship. Renowned for its rich history of weaving tradition, this region has cultivated and perfected its skills over countless generations. Over 90% of ferm LIVING rugs are crafted in this pivotal location, making it one of the brand's most vital collaborators in realising our collections.
Each of the rugs is fashioned from natural materials such as wool, jute, or recycled PET yarn, creating pieces that align with and strengthen our commitment to responsible production. Boasting a wide range of different looms and machinery, the company's dedicated manufacturing partners are equipped to execute the diverse range of manufacturing methods that define the brand's collections.
Within their facilities, rugs are crafted using a selection of refined techniques, including Flat-Weaving, Hand-Tufting and Hand-Knotting. Each method is carefully chosen to complement specific materials, imparting distinctive textures and finishes that elevate the artistry and quality of their rugs.
Flat-weaving
The majority of ferm Living's collection, approximately 52%, is crafted using the flat-weaving technique. Carried out on a horizontal loom, this complex process involves interlacing two threads: the vertical strands, the warp, and the horizontal threads, referred to as the weft.
Hand-tufting
Approximately 40% of the brand's rugs are hand-tufted, a contemporary technique that blends the time-honoured art of weaving with modern technology. Each piece is crafted using a tufting gun, a precision instrument that meticulously injects yarn through a fabric backing.
Hand-knotting
Hand-knotting, a revered and time-honoured technique, is being used to produce some of the brand's most premium rug designs. Originating in 16th-century India, this sophisticated craft involves thoroughly tying each knot on a vertical loom, resulting in unparalleled quality and craftsmanship.
Once woven, the finished rugs are carefully packed and shipped from our manufacturer to their final destination.
More information:
ferm Living
www.fermliving.com