Just months after its official launch in March, the new furniture brand Roomio from Einrichtungspartnerring VME has exceeded expectations. Numerous furniture stores, boasting around 90 locations across Germany, Austria, and Switzerland, are adding Roomio to their offerings. 'This demonstrates the strong trust our partners have in the brand,' says Frank Stratmann, Managing Director of Einrichtungspartnerring VME. 'The first stores have already successfully integrated the brand, and we look forward to expanding Roomio's presence in the coming weeks.'
Roomio represents modern furniture with a focus on upholstered pieces in the entry-level price segment, appealing mainly to a young, trend-conscious, and online-savvy audience. The brand offers upholstered furniture, small furnishings, and accessories that perfectly complement the lifestyle of the younger generation. Drawing inspiration from the latest trends and colours in fashion, Roomio brings contemporary designs into customers' homes.
Custom solutions are easily achievable, with a wide selection of sizes, colours, and materials available through a 3D configurator, allowing furniture to be tailored to various living spaces and personal styles. Additionally, the brand emphasises a strong presence on social media platforms, reaching customers directly in their digital environment while providing inspiration for their living spaces.
Product presentation in stores focuses on a uniform design of sales areas. This Point-of-Sale (PoS) concept not only enhances brand recognition but also creates a seamless shopping experience between the online and offline worlds. Customers can physically experience the products they may have discovered online. 'With Roomio, we've created a brand that offers young people variety and inspiration for furnishing their first home. Through the unique combination of a modern online presence and attractive displays at over 90 locations in Germany, Austria, and Switzerland, we make Roomio particularly tangible and experiential for our customers,' emphasises Jan Odendahl, Sales Director at Einrichtungspartnerring VME, highlighting the brand's uniqueness.
Partner stores benefit from a comprehensive worry-free package, which includes everything from developing the overall concept to guidelines for optimal product presentation and ongoing support from the cooperative with PoS and online marketing materials.
Upcoming openings of additional locations will allow even more customers to discover and experience the world of Roomio.
More information:
Roomio
[email protected]
www.room.io