Dreams has experienced a notable increase in sales following significant investments in store upgrades, technology, and supply chain enhancements.
As part of its modernization initiative, the company allocated a record-breaking sum to expand and refurbish its stores, along with upgrading its technological systems and machinery. This comprehensive investment strategy has not only improved customer experience but also streamlined operations, contributing to the overall sales boost.
Photo: Dreams.
Dreams reported a 2.2% increase in annual sales, reaching £395 million for the year ending December 2023, with underlying EBITDA rising slightly from £58 million to £59 million. The bed retailer attributes this growth to significant investments in store expansion, technology upgrades, and supply chain enhancements, including the opening of its largest distribution centre in the Midlands.
Since the fiscal year ended, Dreams has further opened two new stores, refitted 22 locations, and launched a new distribution warehouse in Gartcosh, Scotland, aimed at enhancing product availability and reducing delivery times. Hirst emphasized that the company's performance reflects its resilience and commitment to providing high-quality beds and excellent customer service, even amid challenging market conditions.
Looking ahead, Dreams plans to continue expanding its store network and investing in its workforce, aiming to solidify its position as the UK's leading bed retailer. The commitment to modernizing its infrastructure is positioned to strengthen Dreams' competitive edge in the market and enhance its operational efficiency.
Source: www.retailgazette.co.uk