On the occasion of Cersaie 2024, ABK Group announced the signing of a long-term agreement with the Dutch lifestyle brand Moooi for a new line of high-end ceramic surfaces under the MOOOI ceramics brand.
'The brand was co-founded by Marcel Wanders in 2001, and has established itself as an iconic international lifestyle & design brand. This is the first time that MOOOI has dedicated its revolutionary creativity to a ceramic floor and wall tile collection: this collaboration was born thanks to our know-how, our cutting-edge technology and production capacity. Also linking our brand are shared values such as a focus on quality, innovation and a constant search for creative excellence. With this partnership, we seek to strengthen our position both in the high-end segment of residential solutions and in the no less competitive and challenging segment of high-end architecture,' the group mentions on LinkedIn.
Photo: Moooi.
Alessandro Fabbri, Managing Director Sales & Marketing of ABK GROUP, says: 'The agreement with MOOOI is fully in line with the company's strategy of consolidating our position in the high-end sector, thanks to the skills, expertise and cutting-edge technology that have always distinguished us in the market. MOOOI is an ideal partner for us, not only because of its prominent role in the world of design, but also because of its unconventional creative approach, which is entirely in line with that of ABK Group. We intend to create products and solutions capable of responding to the demands of an extremely demanding clientele and at the same time, we seek to surprise them, contributing to the success of made in Italy products at an international level.'